All great marketers know of the ever growing importance of content.
Whether it is just to increase the SEO of your business, to showcase your company as an expert in the field or to engage with customers, content is key (not to sound cliquey).
Once your valuable content is online how can you get it out there for all to see?
When we look back at the past decade, we can see how influencer entrepreneurialism has just sky rocketed, with every young teen to late 20s adult trying to create and profit from building their own brand. Creating very real, but very fickle businesses, born of contacts, energy and popularity.