In order to effectively create a content strategy it is important to know and define who you want to be reading your content. I.e your customers and potential investors. It’s vital that you imagine who your reader is when deciding what to write and how to write it. What is their demographic, age, income and interest in your company. Then you can segment your audience directing the right people to the right content.
There are plenty of opportunities for legitimate businesses and freelancers in the UK, and although costs to starting up legitimate businesses are lower than ever before, there are always those who prefer to engage with illegitimate schemes to get money.