When raising finance, figuring out valuation can be one of the most tricky aspects. Priced poorly may either hurt your efforts to raise finance in this round, or in future rounds.
Often it is useful to look at what competitors had raised at a similar stage of funding.
It is also incredibly important to distinguish pre-money valuation from post-money valuation.
5 PR Tips for entrepreneurs and SMEs to keep in mind for 2019
Understand that there are millions like you, all clamouring for attention. Journalists do not owe you their attention, you have to earn it through the merit of your story. Understand what your story is, where the tension and drama is, and why your mission is important...
By Rebecca Ball, Associate Director, Edelman UK