When we look back at the past decade, we can see how influencer entrepreneurialism has just sky rocketed, with every young teen to late 20s adult trying to create and profit from building their own brand. Creating very real, but very fickle businesses, born of contacts, energy and popularity.
In order to effectively create a content strategy it is important to know and define who you want to be reading your content. I.e your customers and potential investors. It’s vital that you imagine who your reader is when deciding what to write and how to write it. What is their demographic, age, income and interest in your company. Then you can segment your audience directing the right people to the right content.