All great marketers know of the ever growing importance of content.
Whether it is just to increase the SEO of your business, to showcase your company as an expert in the field or to engage with customers, content is key (not to sound cliquey).
Once your valuable content is online how can you get it out there for all to see?
5 PR Tips for entrepreneurs and SMEs to keep in mind for 2019
Understand that there are millions like you, all clamouring for attention. Journalists do not owe you their attention, you have to earn it through the merit of your story. Understand what your story is, where the tension and drama is, and why your mission is important...
By Rebecca Ball, Associate Director, Edelman UK
When we look back at the past decade, we can see how influencer entrepreneurialism has just sky rocketed, with every young teen to late 20s adult trying to create and profit from building their own brand. Creating very real, but very fickle businesses, born of contacts, energy and popularity.
In order to effectively create a content strategy it is important to know and define who you want to be reading your content. I.e your customers and potential investors. It’s vital that you imagine who your reader is when deciding what to write and how to write it. What is their demographic, age, income and interest in your company. Then you can segment your audience directing the right people to the right content.
In Britain a study by OHT shows that plans for online purchases during the Nov/Dec period this year rose to 33%, up 5% since 2017. Here are 6 hacks for making the most of the online sales boost over this festive season.