All great marketers know of the ever growing importance of content.
Whether it is just to increase the SEO of your business, to showcase your company as an expert in the field or to engage with customers, content is key (not to sound cliquey).
Once your valuable content is online how can you get it out there for all to see?
5 PR Tips for entrepreneurs and SMEs to keep in mind for 2019
Understand that there are millions like you, all clamouring for attention. Journalists do not owe you their attention, you have to earn it through the merit of your story. Understand what your story is, where the tension and drama is, and why your mission is important...
By Rebecca Ball, Associate Director, Edelman UK