Employing an international workforce is becoming more commonplace today, even for new business and SMEs. However as smaller companies explore the opportunities that the global market can bring, the burden of understanding these markets from a managerial perspective becomes more tricky. Here are some of the things to consider when you look to expand or hire abroad.
In order to effectively create a content strategy it is important to know and define who you want to be reading your content. I.e your customers and potential investors. It’s vital that you imagine who your reader is when deciding what to write and how to write it. What is their demographic, age, income and interest in your company. Then you can segment your audience directing the right people to the right content.