Posts tagged with "strategy"



In my experience many of them go through 5 distinct phases which I have decided to call The 5 Phases of Failure (yes - shocking title I know!). Here’s a very brief summary of the 5 phases of failure... Build a website (then realise that traffic is hard to get) Attend networking groups and events (until you find that they are attended by the wrong type of people for your business) Switch to LinkedIn (until...
When we look back at the past decade, we can see how influencer entrepreneurialism has just sky rocketed, with every young teen to late 20s adult trying to create and profit from building their own brand. Creating very real, but very fickle businesses, born of contacts, energy and popularity.

In order to effectively create a content strategy it is important to know and define who you want to be reading your content. I.e your customers and potential investors. It’s vital that you imagine who your reader is when deciding what to write and how to write it. What is their demographic, age, income and interest in your company. Then you can segment your audience directing the right people to the right content.
It’s important to remember that an augmented workforce is not a new thing. Since the dawn of time humans showed a distinctive ability in making and operating tools, and these tools have evolved with us. Making them requires growing specialisation – such as training an AI – but operating them is becoming easy for the end user... By Gianluca Bisceglie, founder and CEO of Visyond